The "Quality Online Store Certification Scheme" is organized by the Hong Kong Retail Management Association to certify Hong Kong online stores with outstanding performance and enhance consumers' confidence in shopping at Hong Kong online stores. This program is highly credible. The evaluation mechanism and criteria are formulated by an independent organizing committee. The members of the organizing committee are major stakeholders in the industry and important partners related to electronic trade. All online stores participating in the program must pass a rigorous and objective assessment before they can obtain a unique numbered certification mark issued by the Hong Kong Retail Management Association and be certified as an "Excellent Online Store".

Its criteria include "three major categories and four major qualities". Three major areas: transaction fulfillment (20%), reputation and development (30%), and shopping experience (50%). Four major qualities: operation, information, service and system.

The representativeness of excellent online stores (TRUST)

T (TRUSTWORTHINESS) Good reputation

• Online store with sustainable operation and development
• Good sales record

R (RECOGNIZED HARDWARE) Use the approved system

• Online stores use approved website hosting platforms or open source software
• The online store is hosted in an internationally recognized data center

U (USER-FRIENDLY) Easy to operate

• Online store with premium digital shopping experience
• Easy-to-operate interface and clear classification
• The purchase and transaction process is convenient and fast

S (SAFE) implement safety measures

• Online store offers Payment Card Industry Data Security Standard (PCI DSS) compliant payment options
• Online stores use SSL certificates to protect consumers’ data and transactions.

T (TIMELINESS) on time

• Products/services are in good condition and shipped on time
• The online store provides timely and good pre-sales and after-sales customer services

Click here to view the list of "Excellent Online Stores"